Text Message Marketing

What is the best way to reach your customer with a targeted message, at the right place, at the right time?  The answer is simple - on their cell phone.  This is the one media that is always on, always with the consumer, and always there when they are making their purchase decision.

Texting is the new media.  It has been estimated that 7 trillion text messages will be sent in 2011.  That's a lot of usage; about 1000 texts for every man, woman and child in the entire world!

Here in Canada there are over 24 million wireless subscribers and 154 million text messages sent each day.  The cell phone is the primary communication tool for Canadians and 98% of text messages are read immediately upon receipt.  Brands that don't take advantage of this opportunity will be left behind.

Many will preach about mobile websites, apps, in-game advertising, bluetooth proximity and QR scan-codes.  While these are all useful tools, the starting point for small businesses is text messaging.  A simple campaign designed to gather a list of opt-in subscribers of 'fans of your brand', with subsequent value-added text messages on a regular basis can develop into a prime selling tool for your business.

It's an all new media and it might be a little overwhelming.  But don't worry, we can help.  Give us a call at 403 457 0944 or send us an email and we can discuss low-cost solutions for your business




 


 

HootSuite - Social Media Dashboard